Hey, I’m Erin, but most people call me Binns!
I’m passionate about helping female entrepreneurs and women in businesses grow their business, streamline their calendar and life —without all the stress and overwhelm.
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I’m here to change the way you think about your schedule, clients, client service, and how you run your business. I’ll show you how to build genuine, long-lasting relationships that turn clients into loyal fans, repeat buyers, and lifelong connections.
Together, we’ll ditch the hustle and grind, and you’ll never have to worry about where your next client is coming from.
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It’s time to stop wasting hours on things that don’t move the needle, trying to keep up with the "Jones", and to stop doing things just because everyone else is doing it.
Let’s streamline your business so you can have more time for what truly matters.​​
I used to be the queen of "I'm so busy," wearing it like a badge of importance.
Looking back, I realize it made me feel like I mattered somehow. Nine years ago, I was only dreaming of the life and business I have today.
When I first started as an entrepreneur, I was more stressed than I’d ever been, working even more hours than I did in my corporate job—which was exactly what I didn’t want. I was stuck working weekends, missing out on adventures with my toddler, and I still regret that.
Most days, I was on the verge of tears, knowing there had to be a better way, but nothing seemed to work.
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Then one Tuesday afternoon, I had a breaking point. I’d had enough. I decided it was time to completely change how I operated in my business.
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I put systems in place to keep me on track.
I started saying "no" to anything that didn’t serve me or that I didn’t want to do.
I structured my weeks to ensure everything ran smoothly.
And most importantly, I learned to trust myself.
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That changed everything.
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A few years ago, I was at a kids' party when a mom asked me, "Don’t you feel like you’re always running around and never have time for yourself?"
I looked her straight in the eye and said, "No, I don’t run my life like that."
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We became instant friends because she realized she needed that shift in her own life.
why has being busy been a "badge of honour?
What you walk away with after working with Erin
Crystal Clear Roadmap for your Business & Schedule
It’s not about the planner or the app—it’s about how you use it. Transform the way you manage your time and approach productivity with personalized strategies that fit your life. I’ll help you create a schedule that aligns with your goals, eliminates the chaos, and gives you more freedom. Say goodbye to feeling overwhelmed and hello to a balanced, fulfilling routine that works for you, not against you.
Client-Centered Solutions That Drive Results
It’s time to stop chasing trends and start focusing on what works for your clients and your business. Together, we’ll develop strategies that meet your specific needs and create a lasting impact, turning one-time customers into loyal, long-term relationships. We will do it how it feels good to you and also stretching you slightly our of your comfort zone.
Boost Profits Through Smarter Systems
Efficiency isn’t about doing more; it’s about doing what matters. By streamlining your processes and cutting out what doesn’t serve you, you’ll not only save time—you’ll see a direct impact on your bottom line without burning out.
Build Raving Fans, Not Just Clients
Happy clients are repeat clients. People buy from those who they know, like and trust (I know you've herd this before) but we will actually put it into play for you. I’ll help you elevate your customer experience so your clients feel valued, heard, and excited to keep coming back. Their loyalty becomes your business's strongest asset.
Take Control of Your Time, Take Control of Your Life
Success isn’t about working harder; it’s about working smarter. We’ll design a schedule that gives you back your time while still growing your business. It’s time to stop running on empty and start living life on your terms.
CLIENTS COME TO ME BECAUSE...
They’re dealing with challenges like these—do any of them hit home?
You’re beyond exhausted, tired of feeling like things never go the way you want.
Time management feels like a constant battle you’re losing.
Keeping up with the competition feels draining and stressful.
Work-life balance? It seems impossible.
You’re missing important moments with your kids and it stings.
You’re always worried—about where the next client is coming from and how you’ll get it all done.
Here is sneak peak at what is possible when you are in my world
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Working 4 day work weeks.
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Actually outsourcing that works and gives them more time.
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Hiring staff so they have more time freedom.
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Making their first $100k year after being in business for 8 years.
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No more missing out on important events!
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Sending out ONE email and having 7 new pieces of business come in the next day!
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Creating courses, launching them and creating their first $10k months.
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Buying their dream home on the beach, something they have dreamt for years!
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Moving across country and into their dream house
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Hiring staff after years of doing it solo (and multiple staff members!).
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Writing books that they have wanted to do for years!
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Having their best year in sales ever and working less than ever before.
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Creating $12M in sales!
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Putting themselves first on their "to do list".
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Buying investment properties and vacation homes.
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Having their side business create $7k months!
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Building their confidence when it comes to sales and building raving fans.
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Surprising their partner with weekends away.