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Corporate Workshops
Your Sales Team Already Has Everything They Need. Let's Help Them Use It.
After 17 years in hotel sales including a decade as Director of Corporate Sales managing $10M annually I know exactly what it takes to build a team that sells with confidence, keeps clients coming back, and doesn't burn out doing it.
These workshops aren't theory. They're built from the inside of the industry.
These workshops are built from 17 years inside hotel sales and 10 years of entrepreneurship not from a textbook. Erin Binns Consulting has helped sales professionals perform with more confidence, retain more clients, and turn their existing relationships into consistent revenue.
17 years in luxury hotel sales
Director of Corporate Sales — Hyatt
$10M in annual sales for 10 consecutive years
Multiple Sales Award Winner
Delivered to teams of up to 80
Workshop alumni include teams at a top 3 global consulting firm
Here's What's Actually Happening on Most Sales Teams
The talent is there. The drive is there. But somewhere between the RFP grind, the pace reports, the back-to-back site visits, and the pressure of hitting target in a market that never stops moving and something gets lost.
Your team stops being proactive and starts being reactive.
Client relationships that should be generating referrals and repeat business go quiet.
Follow-up happens when there's time, which means it often doesn't happen at all.
And the confidence that makes a great sales professional magnetic in a client conversation? It gets buried under everything else.
This isn't a talent problem. It's a clarity and system problem. And it's exactly what these workshops are designed to fix.
Signature Workshop
Relationship Currency The workshop that changes how your team shows up in every client conversation forever.
Most hotel sales training teaches scripts. Better openers, sharper closes, objection-handling frameworks. And then the team goes back to their desk, opens their account list, and still doesn't know what to say to the client they haven't spoken to in four months.
Scripts don't build relationships. Presence does.
The Relationship Currency is built for hotel sales professionals who already know how to sell but want to show up in client conversations with more authenticity, more confidence, and more staying power. Not through technique.
Through understanding the value they already carry into every room, and learning how to use it intentionally.
Because in hospitality, the sale rarely happens in the sales conversation. It happens in every interaction before it — the follow-up that actually lands, the check-in that didn't have an agenda, the moment a client feels genuinely known. That's relationship currency.
And most teams are sitting on more of it than they realize.
Your team will leave knowing how to:
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Show up in client conversations as a trusted advisor not a vendor checking a box
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Reach out to dormant accounts and lapsed clients without it feeling awkward or transactional
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Build consistent presence that keeps your property top of mind before the RFP even lands
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Turn every positive client interaction into the foundation for a referral or repeat booking
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Sell from genuine confidence not a script, not a formula, not a performance
The Details...
Who is this for?
Sales managers, account managers, and directors of sales who are good at their jobs and ready to go from reactive to intentional.
Format
Half-day or full-day · In-person or virtual · Standalone or as part of The Relationship Revenue Series
Supporting Workshops
WORKSHOP 2 - SALES CONFIDENCE
Knowing your product isn't the same as believing in it. And believing in your product isn't the same as believing in yourself.
Most hotel sales professionals are more capable than they show up. They know the property. They may know the client. But somewhere between the preparation and the conversation, something gets in the way — a hesitation before asking for the business, a tendency to discount before the client even pushes back, a habit of following up apologetically instead of with conviction.
This workshop is about closing that gap. Not through scripts or pressure tactics, but through building the kind of internal confidence that changes how a sales professional walks into a room, holds a rate, and goes after the business they actually deserve to win.
We work through the real objections hotel sales teams face, rate pushback, competitive set comparisons, the "we used another property last year" conversation and build the muscle to handle them with ease.
Your team will leave with:
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A clear sense of their own sales strengths and how to lead from them
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Practical language for the conversations they currently dread
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The confidence to hold their position without sounding defensive
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A mindset shift from order-taker to trusted advisor
Format: Half-day or full-day · In-person or virtual
WORKSHOP 3 — THE SIMPLICITY SHIFT
Hotel sales is relentless. RFPs, site visits, account management, pace reports, leadership asks, client entertainment all at once, all urgent, none of it slowing down. The teams that thrive aren't the ones who work harder. They're the ones who've figured out where their time and energy actually move the needle.
The Simplicity Shift helps sales teams cut through the noise, streamline how they work, and rebuild their days around what actually drives results. This is the workshop I've delivered to audiences of up to 80 including teams at a top 3 global consulting firm because overwhelm isn't an industry problem. It's a human one. And the fix is simpler than most people expect.
Your team will leave with:
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A clear picture of where their time is going versus where it should be going
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A practical framework for protecting high-impact time in a reactive environment
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Tools to manage a full account load without things falling through the cracks
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A calmer, more intentional approach to a job that never really stops
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Format: Half-day or full-day · In-person or virtual
Looking for Something More Than a One-Day Workshop?
Some of the most meaningful shifts happen not in a single session, but over time when a team gets the space to learn something, apply it, and come back with real questions from real situations.
The Relationship Revenue Series brings all three workshops together into a structured programme designed specifically for hotel sales teams. Each session builds on the last, and by the end your team has a complete shift in how they approach client relationships, sales conversations, and their own day-to-day.
If that sounds like what your team actually needs, let's talk about what that could look like for your property.
You Want Someone Who's Actually Done This Job
I spent 17 years in luxury hotel sales. A decade of that as Director of Corporate Sales at Hyatt, managing $10M in annual revenue, building client relationships across multiple properties, and figuring out often the hard way what actually works when the pressure is on and the numbers aren't moving.
I know what it feels like to stare at an account list and not know who to call. I know the difference between a client who's genuinely happy and one who's about to take their business somewhere else. I know how hard it is to stay proactive when the reactive fires never stop.
I left that world to build something of my own. And now I bring everything I learned back into hotel sales teams not as theory, but as someone who lived it.
