Ohh hi there...
I'm Erin Binns, and most people call me Binns. I'm a corporate Hotel Sales Director turned entrepreneur and am passionate about helping women grow their businesses through client centred strategies and mindset. I'm a quick witted business gal, trying to not take myself too seriously and at the same time I'm serious about making a difference.
I sort of fell into corporate life. I had no idea what I wanted to do with my life, all I knew was that I had to get a nice "secure job". My Dad suggested "why don't you go to school for hospitality and work in hotels?" Next thing you know I've finished college and accepted a position with an amazing global hotel company. I basically "grew up" in the hotel world, it took me on many adventures living in St. Louis, Vancouver, and then eventually and then back to Toronto and travelling to places I had never been to before. In Toronto I spent 10 years working as the Director of Corporate Sales for one of the best luxury hotels in the city with by far the best team I have ever know and am eternally grateful for. There was also a year of back packing on my own but that story is for another day!
When I hung up my corporate business suit after 17 years for the entrepreneurial world, I was seriously shocked to hear from so many entrepreneurs that a major component of their business was missing: the client focus. Most entrepreneurs are too busy trying to find a new client when the gold mine is in your current database - the client you already have. You see, business owners rarely connect with their clients past clients and don't use a customer tracking system. What I'm here to show entrepreneurs is that they can greatly improve their bottom line by taking care of their current clients.
People buy from those who the know, like and trust..
AND who stay in touch so let's leverage that!
Change is Good...
As much as I loved the hotel biz, I always knew I wanted more flexibility, something to call my own, and to grow a business that I could build beyond the four walls of the hotel. I also knew I wanted to make more money, work less hours and not be limited by what a company said I could make or what was in the budget for salaries. So my first step to this was to get my real estate licence and I've never looked back at corporate, after all everyone in my immediate family was in real estate.
After my son was born I knew that I couldn't to back to working those hours, the corporate grind and the stress of being on someone else's schedule. Going from corporate to entrepreneurship was tough but I can clearly see that it's been one of the best thing that ever happened to me.
I have always been open to self development, taking courses, open minded, I was a head coach for one of the industry's top leadership programs and it's always been a part of who I am, coaching people to be more effective and to help expand their business and mind. After a lot of success in real estate my true passion was screaming at me and this is where my coaching programs were created, launched and birthed and I never looked back.
What Entrepreneurs are Missing the Mark On...
When speaking with so many business owners I was astounded by the lack of client engagement which leads to a lack of sales. They were basically doing nothing to acknowledge their clients, didn't have system in place to connect with them, they were chasing their next client and quite frankly they are exhausted and stressed trying to find new business and the entire sales process.
Did you know that acquiring a new customer can cost FIVE times more than retaining an existing customer?
The thing is, if you ever want to learn anything about customer service, client experiences, revenue generation, go talk to someone who has worked in hotel (good thing I'm here for you!!) they are masters when it comes to systems, taking care of clients, and getting them to return over and over again.
You see there are millions of hotels to choose from (as there are millions of businesses like yours), so why do you choose to return to a hotel time and time again...I'll give you a hint, it's not because it's the newest and shiniest, it's because when a guest walks through the front door of a hotel the most important thing is that they feel appreciated, recognized and that it's a seamless experience while staying at the hotel and that you are one step ahead of them in anticipating their needs.
I'm here to show you how to improve the look of your lobby (aka the front end of your business) and to teach you how to get the back end sorted sot that it's more efficient and creates repeat clients. Having your business a well oiled machine is going to bring in money you've been dreaming of.
Questions to Ask Yourself...
Do you know where your business is coming from, have you tracked it?
Do you know your numbers like the back of your hand?
Do you track your money - revenue and expenses?
Have you every asked anyone for a referral?
Do you have a system to stay connected to your clients?
Do you say to yourself "I just don't know where to start when it comes to client care?"
Are you just totally overwhelmed by everything you have to do in your business?
The Turning Point...
Entrepreneurship sounds glamorous, when in fact it can be very lonely, you make lots of mistakes, waste a lot of money and you need community around you to help you along the way. When I looked at my business and where I wanted to grow I knew I needed a coach, I wanted to reach a specific financial goal and knew I needed a coach to help me achieve that. I was first introduced to this young awesome gal (I love millennials by the way!) on a webinar, she was then offering her mastermind course. For the first time in my life I jumped in without over thinking or putting it off until it was the "right time", I invested a significant amount of money to do so, the most I've ever spent before by and it was so worth it. Not only did I make my money back in the time she was coaching me, she helped me grow my business to over six figures and helped me create and idea into a second stream of income in a very short period of time . Up until then I was growing my business the way other people have been doing it for years, door knocking, cold calling, terrible social media and sending DM's etc...I'd rather have a root canal than door knock. I knew there had to be another way...and there was. I started to really show up to my network, connect with those I knew and started asking for referrals and created a business that I'm in love with.
My business exploded when I started to do business the way I wanted to do business, not the way other people told me to do it.
What I know for sure...
I love when women ask me for advice as to how they can improve their business and I love seeing fellow entrepreneurs bust through barriers and achieve massive success.
When women come together to support one another, to hold one another accountable and to cheer each other on, ANYTHING is possible.
What many of us need is to get out of our own way, break through limiting beliefs, and actually throw our hats over the fence without knowing where it will land or how it's going to get over the fence....
THIS is where the MAGIC is CREATED
Having a coach by your side, to hold the space for you so that you can grow and achieve your goals (and ones you didn't even know you wanted) is why I created this program. I have been where you are, I've failed, I've stumbled, I've taken way longer to do something than necessary, I've tried doing things on my own, I've read books, I've done it all. When I finally decided to work with a coach my life completely changed and I can't even begin to tell you how different and amazing my world is right now.